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Case Study
From overlooked to Top 2
How we helped Dr. Robert Koppen's book achieve Top 3 ranking in its category and expand its reach through strategic marketing.
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Dr. Robert Koppen, MD
Author of Stepping Stones to Personal Healing
At Peak: Top 2 In Category
Rankings change due to market competition.
Top 2
2 Podcast Invitations
Reached Top 2 in its category at its peak
Invited for two podcast interviews as a featured expert
Increased Visibility
Stronger Discoverability through strategic SEO and category optimization
Wider Impact
More readers reached and a growing community of followers.
The Challenge
High Competition
Increased competition pushed the book out of the top 10.
Generic Positioning
The book was placed in overly broad, low-competition categories.
Low Discoverability
Limited visibility due to untargeted keywords and weak search presence.
Our Strategy
Search Engine Optimization
Researched high-intent keywords and optimized title, subtitle, description, and backend search terms.
Rich Category Placement
Moved the book to a more specific, relevant category with higher conversion potential.
Strategic Positioning
Refined messaging and positioning to align with the ideal reader and market demand.
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